Jon Dale Shadel — Writer, Editor and Producer
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Fresh Cup: "Automating the Cafe"

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Automating the cafe

Automating the cafe

Prolific executive and angel investor Maynard Webb isn’t a coffee aficionado. In fact, the Chairman of the Board of Directors at Yahoo! says he doesn’t “do” specialty coffee. So what inspired him to back San Francisco-based Philz Coffee, at the time his only private non-tech investment? Foremost among his reasons is Philz’s early adoption of preordering apps. This feature for Fresh Cup, the oldest specialty coffee and tea magazine, explores how the emergence of mobile technology may fundamentally change the fast-casual experience. This is one of many feature stories I’ve written for a range of industry, lifestyle and beverage-centric magazines.

 “Automating the Cafe” was published in Fresh Cup’s September 2015 issue.   You can read a PDF of the feature story    here   .

“Automating the Cafe” was published in Fresh Cup’s September 2015 issue.

You can read a PDF of the feature story here.