Jon Dale Shadel — Writer, Editor and Producer

Video Series: "Cool Season Adventures"

editor, producer, writer
epic road-trip series

epic road-trip series

For this project, I blazed 1,000 miles in five days to capture what fall and winter looks like in every corner of Oregon. I conceived, wrote and produced this 10-part video series for Travel Oregon to highlight what makes the cooler months so cool. Jesse Larson shot and edited the series, and Lindsey Murphy hosted it.

Designed to be experienced across social media channels, "Cool Season Adventures" racked up more than 250,000 views, with one segment ranking as Travel Oregon's most-watched Instagram video ever.

A feature story on compiles all of the videos. Check it out here. See selects from the series below. (For the sake of transparency, please be aware that I have never been an employee of Travel Oregon.)

series premiere

Taking inspiration from classic made-for-TV travel series, "Cool Season Adventures" highlights Oregon's winter secrets. Its unstaged, curious personality resonates with audiences and stands out from lookalike, "landscape porn" travel media.

see a prehistoric world

On this weeklong road trip, we meet many characters who speak with a sense of understated wonder about the Pacific Northwest, including a park ranger at the John Day Fossil Beds Nation Monument. Here she narrates the geological history of the Painted Hills, one of Oregon's most phantasmagorical vistas.

try mountain biking

A Hood River-based travel writer shows us why so many avid mountain bikers from all over the world come to the Columbia River Gorge to hit the trails. Of course, you don't need to be a pedaling-pro to kick up some mud.

explore a ghost town

The internet is noisy and boisterous — sometimes one of the best ways to convey mystery is to say nothing at all. This quiet exploration of an abandoned frontier town shows rather than tells. It captures the eeriness of a place once animated by those who called these crumbling structures home.

watch for whales

One of the most iconic experiences in the Pacific Northwest is peering through binoculars to spot gray whales during their winter and spring migrations. We meet an interprative park ranger in Depoe Bay, dubbed the "whale watching capital of the Oregon Coast."

tour an old west town

Feeding the nostalgia of a road trip through the American West is the sense that each exit off the highway has something hidden to uncover. The tiny town of Oakland is one such spot. We tour the postal stamp-sized historic district with its mayor.

hike to a waterfall

You can't create a road-trip video series about Oregon without including at least one gushing waterfall. This segment builds suspense along the Deschutes River Trail — highlighting the awe you feel when the cascades first reveal their thundering glory.