INTRO

INTRO

INTRO

INTRO

INTRO

✦ JD SHADEL IS AN AWARD-WINNING CONTENT LEADER AND CONSULTANT

✦ JD SHADEL IS AN AWARD-WINNING CONTENT LEADER AND CONSULTANT

✦ JD SHADEL IS AN AWARD-WINNING CONTENT LEADER AND CONSULTANT

Reporting to you live
from where the online
and the real world blur

Reporting to you live from where the online
and the real world blur

Reporting to you live from where the online
and the real world blur

Reporting to you live from where the online and the real world blur

Reporting to you live from where the online
and the real world blur

Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.
Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.
Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.
Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.
Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.

Hey, I'm JD, editorial director ✌️, content strategist ✨ and writer ✏️ in London and working with clients globally.

Hey, I'm JD, editorial director ✌️, content strategist ✨ and writer ✏️ in London and working with clients globally.

Hey, I'm JD, editorial director ✌️, content strategist ✨ and writer ✏️ in London and working with clients globally.

Hey, I'm JD, editorial director ✌️, content strategist ✨ and writer ✏️ in London and working with clients globally.

✉️ Get monthly-ish updates with the latest from me.

✉️ Get monthly-ish updates with the latest from me.

✉️ Get monthly-ish updates with the latest from me.

✉️ Get monthly-ish updates with the latest from me.

✉️ Get monthly-ish updates with the latest from me.

Hey, I'm JD, editorial director ✌️, content strategist ✨ and writer ✏️ in London and working with clients globally.

future of travel ✌️

future of travel ✌️

CONDÉ NAST TRAVELER

CONDÉ NAST TRAVELER

“Writing about the future often fails to ask questions like, whose future are we really talking about?”

“Writing about the future often fails to ask questions like, whose future are we really talking about?”

In early 2023, I began writing the Future of Travel column for Condé Nast Traveler, where I've covered everything from space hotels to the rise of AI chatbots in travel.

no code movement ✏️

no code movement ✏️

BBC WORKLIFE

BBC WORKLIFE

“Just like Twitter but worse … a lot worse.”

“Just like Twitter but worse … a lot worse.”

Opening with the story of a non-developer who created a Twitter knockoff without writing code, this future of work feature charts the rise of “no code” tools, profiling founders in the growing sector.

tech for good ✨


tech for good ✨

GOOD ON YOU x FARFETCH

GOOD ON YOU x FARFETCH

UX writing for an app helping fashion brands be more transparent

UX writing for an app helping fashion brands be more transparent

Brand ratings platform Good On You teamed up with FARFETCH to launch a first-of-its-kind SAAS tool, Good Measures, to help fashion brands improve their sustainability. I consulted on UX copy and communications.

future of travel ✌️

future of travel ✌️

CONDÉ NAST TRAVELER

“Writing about the future often fails to ask questions like, whose future are we really talking about?”

In early 2023, I began writing the Future of Travel column for Condé Nast Traveler, aiming to go beyond the hype and behind the scenes of trends re-shaping the world around us.

no code movement ✏️

no code movement ✏️

BBC WORKLIFE

“Just like Twitter but worse … a lot worse.”

Opening with the story of a non-developer who created a Twitter knockoff without writing code, this future of work feature charts the rise of “no code” tools, profiling founders in the growing sector.

tech for good ✨

tech for good ✨

GOOD ON YOU x FARFETCH

UX writing for an app helping fashion brands be more transparent

Brand ratings platform Good On You teamed up with FARFETCH to launch a first-of-its-kind SAAS tool, Good Measures, to help fashion brands improve their sustainability. I consulted on UX copy and communications.

future of travel ✌️

future of travel ✌️

future of travel ✌️

CONDÉ NAST TRAVELER

“Writing about the future often fails to ask questions like, whose future are we really talking about?”

“Writing about the future often fails to ask questions like, whose future are we really talking about?”

“Writing about the future often fails to ask questions like, whose future are we really talking about?”

In early 2023, I began writing the Future of Travel column for Condé Nast Traveler, aiming to go beyond the hype and behind the scenes of trends re-shaping the world around us.

future of travel ✌️

no code movement ✏️

no code movement ✏️

BBC WORKLIFE

“Just like Twitter but worse … a lot worse.”

“Just like Twitter but worse … a lot worse.”

“Just like Twitter but worse … a lot worse.”

Opening with the story of a non-developer who created a Twitter knockoff without writing code, this future of work feature charts the rise of "no code" platforms, profiling founders in the growing sector.

Opening with the story of a non-developer who created a Twitter knockoff without writing code, this future of work feature charts the rise of “no code” tools, profiling founders in the growing sector.

Opening with the story of a non-developer who created a Twitter knockoff without writing code, this future of work feature charts the rise of “no code” tools, profiling founders in the growing sector.

future of travel ✌️

tech for good ✨

tech for good ✨

GOOD ON YOU x FARFETCH

UX writing for an app helping fashion brands be more transparent

Brand ratings platform Good On You teamed up with FARFETCH to launch a first-of-its-kind SAAS tool, Good Measures, to help fashion brands improve their sustainability. I consulted on UX copy and communications.

CLIENTS

CLIENTS

CLIENTS

CLIENTS

CLIENTS

✦ THIS IS THE SECTION WITH TESTIMONIALS AND, WELL, A FEW FURBIES

✦ THIS IS THE SECTION WITH TESTIMONIALS AND, WELL, A FEW FURBIES

✦ THIS IS THE SECTION WITH TESTIMONIALS AND, WELL, A FEW FURBIES

Editorial

Editorial

Editorial

Editorial

Editorial

The Washington Post

The Washington Post

The Washington Post

The Washington Post

The Washington Post

Condé Nast Traveler

Condé Nast Traveler

Condé Nast Traveler

Condé Nast Traveler

Condé Nast Traveler

Them

Them

Them

Them

Them

BBC Worklife

BBC Worklife

BBC Worklife

BBC Worklife

BBC Worklife

VICE

VICE

VICE

VICE

VICE

Bloomberg CityLab

Bloomberg CityLab

Bloomberg CityLab

Bloomberg CityLab

Bloomberg CityLab

Fodor's Travel

Fodor's Travel

Fodor's Travel

Fodor's Travel

Fodor's Travel

+ more

+ more

+ more

+ more

+ more

COMMERCIAL

COMMERCIAL

COMMERCIAL

COMMERCIAL

COMMERCIAL

Airbnb

Airbnb

Airbnb

Airbnb

Airbnb

Travel Oregon

Travel Oregon

Travel Oregon

Travel Oregon

Travel Oregon

PDX

PDX

PDX

PDX

PDX

Good On You x FARFETCH

Good On You x FARFETCH

Good On You x FARFETCH

Good On You x FARFETCH

Good On You x FARFETCH

Adidas

Adidas

Adidas

Adidas

Adidas

Crowd DNA

Crowd DNA

Crowd DNA

Crowd DNA

Crowd DNA

Destination DC

Destination DC

Destination DC

Destination DC

Destination DC

+ more

+ more

+ more

+ more

+ more

“JD has transformed our audience engagement with creative strategic guidance and UX writing — helping us make more elevated editorial content and successful products.”

—Sandra Capponi,

Good On You

KIND WORDS

KIND WORDS

KIND WORDS

KIND WORDS

KIND WORDS

“JD has an eye for spotting rising trends in travel and breaking them down in a way that really speaks to a young, diverse audience.”
—Amanda Finnegan, The Washington Post

“JD has an eye for spotting rising trends in travel and breaking them down in a way that really speaks to a young, diverse audience.”
—Amanda Finnegan, The Washington Post

“JD has an eye for spotting rising trends in travel and breaking them down in a way that really speaks to a young, diverse audience.”
—Amanda Finnegan, The Washington Post

“JD is not only a delight to work with, but they are always at the ready with razor sharp ideas and squeaky clean copy, whether I'm looking for reporting on innovation in the travel industry, or service-y yet voice-y destination guides that are a cut above the rest.”
—Megan Spurrell, Condé Nast Traveler

“JD is not only a delight to work with, but they are always at the ready with razor sharp ideas and squeaky clean copy, whether I'm looking for reporting on innovation in the travel industry, or service-y yet voice-y destination guides that are a cut above the rest.”
—Megan Spurrell, Condé Nast Traveler

“JD is not only a delight to work with, but they are always at the ready with razor sharp ideas and squeaky clean copy, whether I'm looking for reporting on innovation in the travel industry, or service-y yet voice-y destination guides that are a cut above the rest.”
—Megan Spurrell, Condé Nast Traveler

“JD is not only a delight to work with, but they are always at the ready with razor sharp ideas and squeaky clean copy, whether I'm looking for reporting on innovation in the travel industry, or service-y yet voice-y destination guides that are

a cut above the rest.”

—Megan Spurrell,

Condé Nast Traveler

“JD has an eye for spotting rising trends in travel and breaking them down in a way that really speaks to a young, diverse audience.

—Amanda Finnegan,

The Washington Post

“JD has transformed our audience engagement with creative strategic guidance and UX writing — helping
us make more elevated editorial content and
successful products
.”

—Sandra Capponi, Good On You

“JD has transformed our audience engagement with creative strategic guidance and UX writing — helping us make more elevated editorial content and successful products.”
—Sandra Capponi, Good On You

“JD has transformed our audience engagement with creative strategic guidance and UX writing — helping us make more elevated editorial content and successful products.”
—Sandra Capponi, Good On You

“JD has transformed our audience engagement with creative strategic guidance and UX writing — helping us make more elevated editorial content and successful products.”
—Sandra Capponi, Good On You

ABOUT

ABOUT

ABOUT

ABOUT

ABOUT

✦ THIS IS THE SECTION WHERE JD SHOWS THEIR AGE (FLOPPY DISK ERA BABY)

✦ THIS IS THE SECTION WHERE JD SHOWS THEIR AGE (FLOPPY DISK ERA BABY)

✦ THIS IS THE SECTION WHERE JD SHOWS THEIR AGE (FLOPPY DISK ERA BABY)

SHORT VERSION:
HELLO, NETIZENS!

SHORT versIon:
HELLO, NETIZENs!

SHORT versIon:
HELLO, NETIZENs!

Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.
Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.

SHORT verson:
HELLO, FELLOW NETIZEN!

SHORT versIon:
HELLO, NETIZENs!

SHORT versIon:
HELLO, NETIZENs!

Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.
Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.
Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.

Most simply, I'm a writer. But we live in the era of “content,” so I'm often introduced as a content leader and consultant 🥸 working at the intersection of tech and lifestyle, with a background covering the future of travel 🛂, future of work 🛄 and human rights 💙. Whew?! Well, there's even more to the story.

Most simply, I'm a writer. But we live in the era of “content,” so I'm often introduced as a content leader and consultant 🥸 working at the intersection of tech and lifestyle, with a background covering the future of travel 🛂, future of work 🛄 and human rights 💙. Whew?! Well, there's even more to the story.

Most simply, I'm a writer. But we live in the era of “content,” so I'm often introduced as a content leader and consultant 🥸 working at the intersection of tech and lifestyle, with a background covering the future of travel 🛂, future of work 🛄 and human rights 💙. Whew?! Well, there's even more to the story.

Most simply, I'm a writer. But we live in the era of “content,” so I'm often introduced as a content leader and consultant 🥸 working at the intersection of tech and lifestyle, with a background covering the future of travel 🛂, future of work 🛄 and human rights 💙. Whew?! Well, there's even more to the story.

Most simply, I'm a writer. But we live in the era of “content,” so I'm often introduced as a content leader and consultant 🥸 working at the intersection of tech and lifestyle, with a background covering the future of travel 🛂, future of work 🛄 and human rights 💙. Whew?! Well, there's even more to the story.

☁️ London, UK based; Portlander for life
🏁 10+ years of award-winning experience

🔈 Say it like shady Chanel = Shadel

💿 They/them/all pronouns tolerated if you’re 🆒

☁️ London, UK based; Portlander for life
🏁 10+ years of award-winning experience

🔈 Say it like shady Chanel = Shadel
💿 They/them/all pronouns tolerated if you’re 🆒

☁️ London, UK based; Portlander for life
🏁 10+ years of award-winning experience

🔈 Say it like shady Chanel = Shadel
💿 They/them/all pronouns tolerated if you’re 🆒

☁️ London, UK based; Portlander for life
🏁 10+ years of award-winning experience

🔈 Say it like shady Chanel = Shadel
💿 They/them/all pronouns tolerated if you’re 🆒

☁️ London, UK based; Portlander for life
🏁 10+ years of award-winning experience

🔈 Say it like shady Chanel = Shadel
💿 They/them/all pronouns tolerated if you’re 🆒


LongGG VERSION:
1️⃣ Present TENSE

LongGG versIon:
1️⃣ Present TENSE

Howdy, partner. 🤠 I've got more than a decade of award-winning editorial and digital experience, and maybe I can help you. After many years in the Pacific Northwest, I'm now yet another American immigrant in London ☂️ where I (a) create conversation-sparking work for US and UK media outlets 📰. And (b) consult with clients across six continents for stand-out content strategies and UX writing 🫂 (hey, if you're in Antarctica, let's do something, well, cool).

Howdy, partner. 🤠 I've got more than a decade of award-winning editorial and digital experience, and maybe I can help you. After many years in the Pacific Northwest, I'm now yet another American immigrant in London ☂️ where I (a) create conversation-sparking work for US and UK media outlets 📰. And (b) consult with clients across six continents for stand-out content strategies and UX writing 🫂 (hey, if you're in Antarctica, let's do something, well, cool).

I write Condé Nast Traveler's Future of Travel column 🏝️and am editor-at-large at Good On You 🧶. In these capacities, I cover everything from AI chatbots that want to plan your next trip to how TikTok fuels ultra-fast fashion brands' growth.

I write Condé Nast Traveler's Future of Travel column 🏝️and am editor-at-large at Good On You 🧶. In these capacities, I cover everything from AI chatbots that want to plan your next trip to how TikTok fuels ultra-fast fashion brands' growth.

Sometimes my editorial and commercial work wins recognition. Projects I've worked on have been honored by the Webby Awards, US Travel Association, AIGA, NATJA, AMA PDX and more. (“I’d first, of course, like to thank my mom for teaching me about life and my dad for teaching me about floppy disks” — see below.)

Sometimes my editorial and commercial work wins recognition. Projects I've worked on have been honored by the Webby Awards, US Travel Association, AIGA, NATJA, AMA PDX and more. (“I’d first, of course, like to thank my mom for teaching me about life and my dad for teaching me about floppy disks” — see below.)

I put social impact at the center of my work, building on my background in human rights research and practice. 🌎 I hold my master's degree with distinction in international relations from the University of Exeter and am a former Human Rights Commissioner at the City of Portland. Themes such as labor and climate justice are also central to my work with Good On You, the leading platform rating brands on critical social and environmental issues. ☮️

I put social impact at the center of my work, building on my background in human rights research and practice. 🌎 I hold my master's degree with distinction in international relations from the University of Exeter and am a former Human Rights Commissioner at the City of Portland. Themes such as labor and climate justice are also central to my work with Good On You, the leading platform rating brands on critical social and environmental issues. ☮️

And I'm always on the prowl for a creative collaboration but I caution you that it'll be hard to top the highlight of my career: judging a drag competition at the legendary Darcelle XV Showplace in Portland, Oregon in the presence of the world's oldest drag queen, the late Darcelle herself. It was ✨ 10s across the board. ✨

And I'm always on the prowl for a creative collaboration but I caution you that it'll be hard to top the highlight of my career: judging a drag competition at the legendary Darcelle XV Showplace in Portland, Oregon in the presence of the world's oldest drag queen, the late Darcelle herself. It was ✨ 10s across the board. ✨

2️⃣ PAST TENSE

2️⃣ PAST TENSE

In the past decade and a half, I've honed my skills as a creative leader, head editor, and copywriter.

In the past decade and a half, I've honed my skills as a creative leader, head editor, and copywriter.

I've been a contributor and consultant on launch teams for a range of new verticals at US publications. I was the Portland, Oregon travel writer for The Washington Post 📰, covering the city's distinct culture. And I was an early contributor to VICE's LGBTQ+ section 💻, where my long-form reporting was named Best of 2017. My VICE coverage of queer dating app discrimination has been cited by leaders in the industry as influencing UX reforms (but everyone still hates dating apps — some things change, some things stay the same). 🏹

I've been a contributor and consultant on launch teams for a range of new verticals at US publications. I was the Portland, Oregon travel writer for The Washington Post 📰, covering the city's distinct culture. And I was an early contributor to VICE's LGBTQ+ section 💻, where my long-form reporting was named Best of 2017. My VICE coverage of queer dating app discrimination has been cited by leaders in the industry as influencing UX reforms (but everyone still hates dating apps — some things change, some things stay the same). 🏹

Before relocating to London in 2021, I spent nearly a decade in Portland, Oregon, where I consulted with national brands and agencies from Airbnb to Adidas (and where, as I later wrote for Condé Nast Traveler, I failed to find enough synonyms for blue to accurately describe Crater Lake 🏞️).

Before relocating to London in 2021, I spent nearly a decade in Portland, Oregon, where I consulted with national brands and agencies from Airbnb to Adidas (and where, as I later wrote for Condé Nast Traveler, I failed to find enough synonyms for blue to accurately describe Crater Lake 🏞️).

If I was reading you my resume, I might say something like “I was previously head editor at one of the Pacific Northwest’s top media companies, MEDIAmerica; head of content at Good On You; project lead at SPJ award-winning Oregon Business; and co-founder of a now-defunct underground culture platform, Limbo Studio.” Or we could simply connect on LinkedIn — and cringe at corporate memes featuring things some CEO's 7-year-old absolutely did not say.

If I was reading you my resume, I might say something like “I was previously head editor at one of the Pacific Northwest’s top media companies, MEDIAmerica; head of content at Good On You; project lead at SPJ award-winning Oregon Business; and co-founder of a now-defunct underground culture platform, Limbo Studio.” Or we could simply connect on LinkedIn — and cringe at corporate memes featuring things some CEO's 7-year-old absolutely did not say.

Growing up in one of the poorest regions in Appalachia ⛰️, as a working class queer kid deep in coal country, I know what it's like to feel like you don't fit in. And yeah, I was truthfully thrifting before it was cool and, of course, was driving a four-wheeler before a car. (I did, however, drop out of motorcycle school, which meant I've not yet achieved my dream of starting a bike gang named Queer Power 🏳️‍🌈 🏍️.)

Growing up in one of the poorest regions in Appalachia ⛰️, as a working class queer kid deep in coal country, I know what it's like to feel like you don't fit in. And yeah, I was truthfully thrifting before it was cool and, of course, was driving a four-wheeler before a car. (I did, however, drop out of motorcycle school, which meant I've not yet achieved my dream of starting a bike gang named Queer Power 🏳️‍🌈 🏍️.)

3️⃣ future tense

3️⃣ future tense

Maybe you’ll drop me a line📱? Maybe we'll talk about hotels in space, large language models eating the internet, or just how to create something cool that'll get people talking and taking action? Say hello. Don't be a stranger.

Maybe you’ll drop me a line📱? Maybe we'll talk about hotels in space, large language models eating the internet, or just how to create something cool that'll get people talking and taking action? Say hello. Don't be a stranger.

Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.
Editorial director and strategist JD Shadel leans against a wall and looks off into the distance. They have shaggy blonde hair and wear a vintage leather jacket over a roll neck sweater.

LongGG versIon:
1️⃣ Present TENSE

LongGG verson:
Present TENSE

LongGG versIon:
1️⃣ Present TENSE

LongGG versIon:
1️⃣ Present TENSE

Bringing a decade of award-winning editorial and digital expertise, I dive into tech and travel trends for major and niche media outlets. And I consult with clients around the world on stand-out content strategies and UX writing.

Howdy, partner. 🤠 I've got more than a decade of award-winning editorial and digital experience, and maybe I can help you. After many years in the Pacific Northwest, I'm now yet another American immigrant in London ☂️ where I (a) create conversation-sparking work for US and UK media outlets 📰. And (b) consult with clients across six continents for stand-out content strategies and UX writing 🫂 (hey, if you're in Antarctica, let's do something, well, cool).

Howdy, partner. 🤠 I've got more than a decade of award-winning editorial and digital experience, and maybe I can help you. After many years in the Pacific Northwest, I'm now yet another American immigrant in London ☂️ where I (a) create conversation-sparking work for US and UK media outlets 📰. And (b) consult with clients across six continents for stand-out content strategies and UX writing 🫂 (hey, if you're in Antarctica, let's do something, well, cool).

Howdy, partner. 🤠 I've got more than a decade of award-winning editorial and digital experience, and maybe I can help you. After many years in the Pacific Northwest, I'm now yet another American immigrant in London ☂️ where I (a) create conversation-sparking work for US and UK media outlets 📰. And (b) consult with clients across six continents for stand-out content strategies and UX writing 🫂 (hey, if you're in Antarctica, let's do something, well, cool).

I write Condé Nast Traveler's Future of Travel column and am editor-at-large at Good On You.

I write Condé Nast Traveler's Future of Travel column 🏝️and am editor-at-large at Good On You 🧶. In these capacities, I cover everything from AI chatbots that want to plan your next trip to how TikTok fuels ultra-fast fashion brands' growth.

I write Condé Nast Traveler's Future of Travel column 🏝️and am editor-at-large at Good On You 🧶. In these capacities, I cover everything from AI chatbots that want to plan your next trip to how TikTok fuels ultra-fast fashion brands' growth.

I write Condé Nast Traveler's Future of Travel column 🏝️and am editor-at-large at Good On You 🧶. In these capacities, I cover everything from AI chatbots that want to plan your next trip to how TikTok fuels ultra-fast fashion brands' growth.

Projects I've worked on have been honored by the Webby Awards, US Travel Association, AIGA, NATJA, AMA PDX and more.

Sometimes we win stuff together, too. Projects I've worked on have been honored by the Webby Awards, US Travel Association, AIGA, NATJA, AMA PDX and more. (“I’d first, of course, like to thank my mom for teaching me about life and my dad for teaching me about floppy disks” — see below.)

Sometimes we win stuff together, too. Projects I've worked on have been honored by the Webby Awards, US Travel Association, AIGA, NATJA, AMA PDX and more. (“I’d first, of course, like to thank my mom for teaching me about life and my dad for teaching me about floppy disks” — see below.)

Sometimes we win stuff together, too. Projects I've worked on have been honored by the Webby Awards, US Travel Association, AIGA, NATJA, AMA PDX and more. (“I’d first, of course, like to thank my mom for teaching me about life and my dad for teaching me about floppy disks” — see below.)

I put social impact at the center of my work, building on my background in human rights research and practice. 🌎 I hold my master's degree with distinction in international relations from the University of Exeter and am a former Human Rights Commissioner at the City of Portland. Themes such as labor and climate justice are also central to my work with Good On You, the leading platform rating brands on critical social and environmental issues. ☮️

Holding my master's degree with distinction in international relations from the University of Exeter, and former Human Rights Commissioner at the City of Portland, I go beyond the hype to make sense of meaningful trends shaping the world around us.

I put social impact at the center of my work, building on my background in human rights research and practice. 🌎 I hold my master's degree with distinction in international relations from the University of Exeter and am a former Human Rights Commissioner at the City of Portland. Themes such as labor and climate justice are also central to my work with Good On You, the leading platform rating brands on critical social and environmental issues. ☮️

I put social impact at the center of my work, building on my background in human rights research and practice. 🌎 I hold my master's degree with distinction in international relations from the University of Exeter and am a former Human Rights Commissioner at the City of Portland. Themes such as labor and climate justice are also central to my work with Good On You, the leading platform rating brands on critical social and environmental issues. ☮️

And I'm always on the prowl for a creative collaboration but I caution you that it'll be hard to top the highlight of my career: judging a drag competition at the legendary Darcelle XV Showplace in Portland, Oregon in the presence of the world's oldest drag queen, the late Darcelle herself. It was ✨ 10s across the board. ✨

I live in London, where I bring that signature American over-enthusiasm to every social interaction (a la "I am so excited to meet you on this email! I hope you had the best weekend in the history of our home planet! Wow! Cool! Amazing!").

And I'm always on the prowl for a creative collaboration but I caution you that it'll be hard to top the highlight of my career: judging a drag competition at the legendary Darcelle XV Showplace in Portland, Oregon in the presence of the world's oldest drag queen, the late Darcelle herself. It was ✨ 10s across the board. ✨

And I'm always on the prowl for a creative collaboration but I caution you that it'll be hard to top the highlight of my career: judging a drag competition at the legendary Darcelle XV Showplace in Portland, Oregon in the presence of the world's oldest drag queen, the late Darcelle herself. It was ✨ 10s across the board. ✨

Past tense

2️⃣ PAST TENSE

2️⃣ PAST TENSE

2️⃣ PAST TENSE

Previously based in the Pacific Northwest, I was the Portland travel writer for The Washington Post, covering its distinct neighborhoods and culture. I was also a contributor to VICE's LGBTQ+ section, where my long-form reporting was named Best of 2017. My VICE coverage of queer dating app discrimination was influential in leading to key UX reforms.

In the past decade and a half, I've honed my skills as a creative leader, head editor, and copywriter.

In the past decade and a half, I've honed my skills as a creative leader, head editor, and copywriter.

In the past decade and a half, I've honed my skills as a creative leader, head editor, and copywriter.

If I was reading you my resume, I might say something like “I was previously head editor at one of the Pacific Northwest’s top media companies, MEDIAmerica; head of content at Good On You; project lead at SPJ award-winning Oregon Business; and co-founder of a now-defunct underground culture platform, Limbo Studio.” Or we could simply connect on LinkedIn — and cringe at corporate memes featuring things some CEO's 7-year-old absolutely did not say.

If I was reading you my resume, I might say something like “I was previously head editor at one of the Pacific Northwest’s top media companies, MEDIAmerica; head of content at Good On You; project lead at SPJ award-winning Oregon Business; and co-founder of a now-defunct underground culture platform, Limbo Studio.” Or we could simply connect on LinkedIn — and cringe at corporate memes featuring things some CEO's 7-year-old absolutely did not say.

If I was reading you my resume, I might say something like “I was previously head editor at one of the Pacific Northwest’s top media companies, MEDIAmerica; head of content at Good On You; project lead at SPJ award-winning Oregon Business; and co-founder of a now-defunct underground culture platform, Limbo Studio.” Or we could simply connect on LinkedIn — and cringe at corporate memes featuring things some CEO's 7-year-old absolutely did not say.

A seasoned creative leader, I was previously head editor at one of the Pacific Northwest’s top media companies; project lead at SPJ award-winning Oregon Business; co-founder of a now-defunct underground culture platform; and contributor and consultant on launch teams for a range of new verticals at international publications.

Before relocating to London in 2021, I spent nearly a decade in Portland, Oregon, where I consulted with national brands and agencies from Airbnb to Adidas (and where, as I later wrote for Condé Nast Traveler, I failed to find enough synonyms for blue to accurately describe Crater Lake 🏞️).

Before relocating to London in 2021, I spent nearly a decade in Portland, Oregon, where I consulted with national brands and agencies from Airbnb to Adidas (and where, as I later wrote for Condé Nast Traveler, I failed to find enough synonyms for blue to accurately describe Crater Lake 🏞️).

Before relocating to London in 2021, I spent nearly a decade in Portland, Oregon, where I consulted with national brands and agencies from Airbnb to Adidas (and where, as I later wrote for Condé Nast Traveler, I failed to find enough synonyms for blue to accurately describe Crater Lake 🏞️).

And long before all that, I was a queer nonbinary kid wandering around the Appalachian Mountains, from where I come — making music with mandolins and synthesizers, writing poems and stories, and trying to find some truth.

I've been a contributor and consultant on launch teams for a range of new verticals at US publications. I was the Portland, Oregon travel writer for The Washington Post 📰, covering the city's distinct culture. And I was an early contributor to VICE's LGBTQ+ section 💻, where my long-form reporting was named Best of 2017. My VICE coverage of queer dating app discrimination has been cited by leaders in the industry as influencing UX reforms (but everyone still hates dating apps — some things change, some things stay the same). 🏹

I've been a contributor and consultant on launch teams for a range of new verticals at US publications. I was the Portland, Oregon travel writer for The Washington Post 📰, covering the city's distinct culture. And I was an early contributor to VICE's LGBTQ+ section 💻, where my long-form reporting was named Best of 2017. My VICE coverage of queer dating app discrimination has been cited by leaders in the industry as influencing UX reforms (but everyone still hates dating apps — some things change, some things stay the same). 🏹

I've been a contributor and consultant on launch teams for a range of new verticals at US publications. I was the Portland, Oregon travel writer for The Washington Post 📰, covering the city's distinct culture. And I was an early contributor to VICE's LGBTQ+ section 💻, where my long-form reporting was named Best of 2017. My VICE coverage of queer dating app discrimination has been cited by leaders in the industry as influencing UX reforms (but everyone still hates dating apps — some things change, some things stay the same). 🏹

Growing up in one of the poorest counties in Appalachia ⛰️, as a working class queer kid deep in coal country, I know what it's like to feel like you don't fit in. And yeah, I was truthfully thrifting before it was cool and, of course, was driving a four-wheeler before a car. (I did, however, drop out of motorcycle school, which meant I've not yet achieved my dream of starting a bike gang named Queer Power 🏳️‍🌈 🏍️.)

If you ask me where I'm from, I'll usually say "Appalachia," by which I mean I came of age as a queer nonbinary kid in coal country, by which I mean I worked at a gas station and an Appalachian art center and used to play in "experimental" bands and perform in friends' basements and galleries. Growing up in one of the poorest counties in the country, I was truthfully thrifting before it was cool, and, yes, I know how to drive a four-wheeler. (I did, however, drop out of motorcycle school, which meant I've not yet achieved my dream of starting a bike gang named Queer Power.)

Growing up in one of the poorest counties in Appalachia ⛰️, as a working class queer kid deep in coal country, I know what it's like to feel like you don't fit in. And yeah, I was truthfully thrifting before it was cool and, of course, was driving a four-wheeler before a car. (I did, however, drop out of motorcycle school, which meant I've not yet achieved my dream of starting a bike gang named Queer Power 🏳️‍🌈 🏍️.)

Growing up in one of the poorest counties in Appalachia ⛰️, as a working class queer kid deep in coal country, I know what it's like to feel like you don't fit in. And yeah, I was truthfully thrifting before it was cool and, of course, was driving a four-wheeler before a car. (I did, however, drop out of motorcycle school, which meant I've not yet achieved my dream of starting a bike gang named Queer Power 🏳️‍🌈 🏍️.)

Future tense

Future tense

3️⃣ future tense

3️⃣ Future tense

Perhaps I’ll team up with you? Maybe you’ll drop me a line?

Maybe you’ll drop me a line📱? Maybe we'll talk about hotels in space, large language models eating the internet, or just how to create something cool that'll get people talking and taking action? Say hello. Don't be a stranger.

Maybe you’ll drop me a line📱? Maybe we'll talk about hotels in space, large language models eating the internet, or just how to create something cool that'll get people talking and taking action? Say hello. Don't be a stranger.

Maybe you’ll drop me a line📱? Maybe we'll talk about hotels in space, large language models eating the internet, or just how to create something cool that'll get people talking and taking action? Say hello. Don't be a stranger.

WORK

WORK

WORK

WORK

WORK

✦ THIS IS THE SECTION WITH COOL STUFF JD HAS DONE AND RANDOM GIFs

✦ THIS IS THE SECTION WITH COOL STUFF JD HAS DONE AND RANDOM GIFs

✦ THIS IS THE SECTION WITH COOL STUFF JD HAS DONE AND RANDOM GIFs

contributor ✌️

contributor ✌️

THE WASHINGTON POST

Trending reporting for the reimagined travel section

I contribute trending reporting to The Washington Post's travel section including features on # Traveling While Trans and the rise of 3-D gallery tours. And from 2019 to 2021, I was the Portland, Oregon city reporter for By The Way.

future of travel ✌️

future of travel ✌️

CONDÉ NAST TRAVELER

“Flygskam,

smygflyga,

tagskryt”

The Swedes are inventing a lot of words about flying's climate impacts. My first installment in the Future of Travel column, this feature probes whether sustainable aviation innovations could change things.

UX writing ✨

UX writing ✨

AIRBNB

SEO copywriting for major destination landing pages

Both a destination research and extensive UX writing project, I worked with Airbnb to create compelling and SEO-optimized descriptions and guides to dozens of destination landing pages — including national and major city destinations in North America and Europe.

public interest tech ✏️

public interest tech ✏️

THEM

“We need a new digital public square.”

During the first two weeks of Elon Musk's takeover of Twitter, I interviewed social media academics, tech critics and civil rights leaders for this deep-dive feature about what Musk got so wrong with Twitter — and why democracy needs better public digital infrastructure.

generative AI ✌️

generative AI ✌️

CONDÉ NAST TRAVELER

Microsoft granted me early access to the new Bing in early 2023 to see what it could do for trip planning. It raised some big societal questions.

digital nomads ✏️

digital nomads ✏️

THE WASHINGTON POST

“‘Overnomadism’ is an apt way of describing what happened when these young jet-setters descended.”

Featured as a top LinkedIn News story, this feature probes a new wave of digital nomads, as the remote work revolution kicked into higher gear throughout the pandemic. Oh, and apparently I coined a new word.

contributor ✌️

contributor ✌️

VICE

“Best Writing of 2017”

From 2016 to 2018, I contributed conversation-sparking feature stories to VICE's LGBTQ+ vertical. My coverage of discrimination on queer dating apps has been influential in UX design, and my reporting on radical activism was named Best of 2017.

CLIMATE ✏️

CLIMATE ✏️

THE WASHINGTON POST

Spending a few dollars to offset the footprint of your flight may sound too good to be true because it is, climate experts say. And some warn it's making the climate crisis even worse.

contributor ✌️

contributor ✌️

CONDÉ NAST TRAVELER

For the launch of a new editorial package, I joined the Traveler team to spotlight a wide range of ideas and innovations in the NATJA award-winning Bright Ideas in Travel 2022 list — teaming up again for the 2023 package, as well.

digital strategy ✨

digital strategy ✨

TRAVEL OREGON

Award-winning digital strategy and editorial for TravelOregon.com

I directed a US Travel Association award-winning editorial program and consulted with Travel Oregon on cross-channel digital strategies, including working on seasonal campaigns with Wieden+Kennedy — such as the GPS-enabled app the Oregon Weather Compass, which was a 2017 Webby Award Honoree.

long form ✏️

long form ✏️

THEM

What happens when the world's most powerful search engine suggests transphobic results for nearly every major transgender celebrity? That's the scoop in this long-read feature, based on months of original reporting.

destination guide ✏️

destination guide ✏️

CONDE NAST TRAVELER

“The lake can appear so overwhelmingly azure, so cobalt, so cerulean, so sapphire that, well, you might run out of ways to describe its many shades of blue.”

Destination guides that reflect local expertise and the spirit of the place are my forte. I profiled America's deepest and bluest lake in this guide to Crater Lake National Park.

placemaking ✏️

placemaking ✏️

BLOOMBERG CITYLAB

“He calls himself the leader of a river-lution.”

Long associated with sewage, Portland's Willamette River has finally been declared safe for recreation. This feature profiles an urban swimming activist who wants residents to test the waters.

tech for good ✨

tech for good ✨

GOOD ON YOU

As editor-at-large at Good On You, and formerly as head of content, I provide editorial direction one of the internet's most-read sources on fashion sustainability. I've devised and launched original data-driven packages such as this fashion climate impact report timed to COP-27 and promoted by Emma Watson.

long form ✏️

long form ✏️

THEM

Following the passage of Russia's anti-LGBTQ+ censorship law, I interviewed trans and queer activists across the country — revealing how authoritarian leaders everywhere from Moscow and Budapest to Austin and Tallahassee are working off the same policy playbook.

long form ✏️

long form ✏️

THEM

After passing away at the age of 92 in March, Darcelle XV left behind a history-making legacy of drag and activism.

contributor ✌️

contributor ✌️

contributor ✌️

contributor ✌️

THE WASHINGTON POST

THE WASHINGTON POST

THE WASHINGTON POST

Trending reporting for the reimagined travel section

Trending reporting for the reimagined travel section

Trending reporting for the reimagined travel section

I contribute trending reporting to The Washington Post's travel section including features on # Traveling While Trans and the rise of 3-D gallery tours. And from 2019 to 2021, I was the Portland, Oregon city reporter for By The Way.

PUBLIC INTEREST tech ✏️

public interest tech ✏️

public interest tech ✏️

public interest tech ✏️

THEM

THEM

THEM

“We need a new digital public square.”

“We need a new digital public square.”

“We need a new digital public square.”

“We need a new digital public square.”

During the first two weeks of Elon Musk's takeover of Twitter, I interviewed social media academics, tech critics and civil rights leaders for this deep-dive feature about what Musk got so wrong with Twitter — and why democracy needs better public digital infrastructure.

digital nomads ✏️


digital nomads ✏️

digital nomads ✏️

digital nomads ✏️

THE WASHINGTON POST

THE WASHINGTON POST

THE WASHINGTON POST

“‘Overnomadism’ is an apt way of describing what happened when these young jet-setters descended.”

“‘Overnomadism’ is an apt way of describing what happened when these young jet-setters descended.”

“‘Overnomadism’ is an apt way of describing what happened when these young jet-setters descended.”

“‘Overnomadism’ is an apt way of describing what happened when these young jet-setters descended.”

Featured as a top LinkedIn News story, this feature probes a new wave of digital nomads, as the remote work revolution kicked into higher gear throughout the pandemic. Oh, and apparently I coined a new word.

future of travel ✌️

destination guide ✏️

destination guide ✏️

CONDE NAST TRAVELER

“The lake can appear so overwhelmingly azure, so cobalt, so cerulean, so sapphire that, well, you might run out of ways to describe its many shades

of blue.”

“The lake can appear so overwhelmingly azure, so cobalt, so cerulean, so sapphire that, well, you might run out of ways to describe its many shades

of blue.”

“The lake can appear so overwhelmingly azure, so cobalt, so cerulean, so sapphire that, well, you might run out of ways to describe its many shades

of blue.”

Destination guides that reflect local expertise and the spirit of the place are my forte. I profiled America's deepest and bluest lake in this guide to Crater Lake National Park.

digital strategy ✨

digital strategy ✨

TRAVEL OREGON

Award-winning digital strategy and editorial for TravelOregon.com

I directed a US Travel Association award-winning editorial program and consulted with Travel Oregon on cross-channel digital strategies, including working on seasonal campaigns with Wieden+Kennedy — such as the GPS-enabled app the Oregon Weather Compass, which was a 2017 Webby Award Honoree.

long form ✏️

long form ✏️

long form ✏️

long form ✏️

THEM

After passing away at the age of 92 in March, Darcelle XV left behind a history-making legacy of drag and activism.

future of travel ✌️

future of travel ✌️

future of travel ✌️

future of travel ✌️

CONDÉ NAST TRAVELER

CONDÉ NAST TRAVELER

CONDÉ NAST TRAVELER

“Flygskam,

smygflyga,

tagskryt”

“Flygskam,

smygflyga,

tagskryt”

“Flygskam,

smygflyga,

tagskryt”

“Flygskam,

smygflyga,

tagskryt”

The Swedes are inventing a lot of words about flying's climate impacts. My first installment in the Future of Travel column, this feature probes whether sustainable aviation innovations could change things.

CLIMATE ✏️

CLIMATE ✏️

CLIMATE ✏️

CLIMATE ✏️

THE WASHINGTON POST

THE WASHINGTON POST

THE WASHINGTON POST

Spending a few dollars to offset the footprint of your flight may sound too good to be true because it is, climate experts say. And some warn it's making the climate crisis even worse.

contributor ✌️

contributor ✌️

contributor ✌️

contributor ✌️

CONDÉ NAST TRAVELER

CONDÉ NAST TRAVELER

CONDÉ NAST TRAVELER

For the launch of a new editorial package, I joined the Traveler team to spotlight a wide range of ideas and innovations in the NATJA award-winning Bright Ideas in Travel 2022 list — teaming up again for the 2023 package, as well.

future of travel ✌️

generative AI ✌️

generative AI ✌️

generative AI ✌️

CONDÉ NAST TRAVELER

CONDÉ NAST TRAVELER

CONDÉ NAST TRAVELER

Microsoft granted me early access to the new Bing in early 2023 to see what it could do for trip planning. It raised some big societal questions.

contributor ✌️

contributor ✌️

contributor ✌️

contributor ✌️

VICE

VICE

VICE

“Best Writing of 2017”

“Best Writing of 2017”

“Best Writing of 2017”

“Best Writing of 2017”

From 2016 to 2018, I contributed conversation-sparking feature stories to VICE's LGBTQ+ vertical. My coverage of discrimination on queer dating apps has been influential in UX design, and my reporting on radical activism was named Best of 2017.

generative AI ✌️

long form ✏️

long form ✏️

long form ✏️

THEM

Following the passage of Russia's anti-LGBTQ+ censorship law, I interviewed trans and queer activists across the country — revealing how authoritarian leaders everywhere from Moscow and Budapest to Austin and Tallahassee are working off the same policy playbook.

UX writing ✨

UX writing ✨

UX writing ✨

UX writing ✨

AIRBNB

AIRBNB

AIRBNB

SEO copywriting for major destination landing pages

SEO copywriting for destination landing pages

SEO copywriting for destination landing pages

SEO copywriting for major destination landing pages

Both a destination research and extensive UX writing project, I worked with Airbnb to create compelling and SEO-optimized descriptions and guides to dozens of destination landing pages — including national and major city destinations in North America and Europe.

long form ✏️

long form ✏️

long form ✏️

long form ✏️

THEM

THEM

THEM

What happens when the world's most powerful search engine suggests transphobic results for nearly every major transgender celebrity? That's the scoop in this long-read feature, based on months of original reporting.

DESTINATION GUIDE ✏️

destination guide ✏️

CONDE NAST TRAVELER

“The lake can appear so overwhelmingly azure, so cobalt, so cerulean, so sapphire that, well, you might run out of ways to describe its many shades of blue.”

Destination guides that reflect local expertise and the spirit of the place are my forte. I profiled America's deepest and bluest lake in this guide to Crater Lake National Park.

future of travel ✌️

digital strategy ✨

digital strategy ✨

TRAVEL OREGON

Award-winning digital strategy and editorial for TravelOregon.com

I directed a US Travel Association award-winning editorial program and consulted with Travel Oregon on cross-channel digital strategies, including working on seasonal campaigns with Wieden+Kennedy — such as the GPS-enabled app the Oregon Weather Compass, which was a 2017 Webby Award Honoree.

placemaking ✏️

placemaking ✏️

placemaking ✏️

placemaking ✏️

BLOOMBERG CITYLAB

BLOOMBERG CITYLAB

BLOOMBERG CITYLAB

“He calls himself the leader of a river-lution.”

“He calls himself the leader of a river-lution.”

“He calls himself the leader of a river-lution.”

Long associated with sewage, Portland's Willamette River has finally been declared safe for recreation. This feature profiles an urban swimming activist who wants residents to test the waters.

tech for good ✨


tech for good ✨

tech for good ✨

tech for good ✨

GOOD ON YOU

As editor-at-large at Good On You, and formerly as head of content, I provide editorial direction one of the internet's most-read sources on fashion sustainability. I've devised and launched original data-driven packages such as this fashion climate impact report timed to COP-27 and promoted by Emma Watson.

ETHICS

ETHICS

ETHICS

ETHICS

ETHICS

✦ GOOD TRUE STORIES REQUIRE WE ALL COMMIT TO TELLING THE TRUTH WELL

✦ GOOD TRUE STORIES REQUIRE WE ALL COMMIT TO TELLING THE TRUTH WELL

✦ GOOD TRUE STORIES REQUIRE WE ALL COMMIT TO TELLING THE TRUTH WELL

“Public enlightenment is the forerunner of justice”

“Public enlightenment is the forerunner of justice”

“Public enlightenment is the forerunner of justice”

“Public enlightenment is the forerunner
of justice”

“Public enlightenment is the forerunner of justice”*

I occasionally lecture on or am interviewed about elements of media ethics and fair work — that’s shown me how these conversations often raise a lot of questions. The lofty quote above comes from the Society of Professional Journalists’ Code of Ethics, which guides and motivates my work. But to help you understand how I approach such ethics in practice, here are a few specific themes that are especially key to what I do. 🏳️‍⚧️

I occasionally lecture on or am interviewed about elements of media ethics and fair work — that’s shown me how these conversations often raise a lot of questions. The lofty quote above comes from the Society of Professional Journalists’ Code of Ethics, which guides and motivates my work. But to help you understand how I approach such ethics in practice, here are a few specific themes that are especially key to what I do. 🏳️‍⚧️

I occasionally lecture on or am interviewed about elements of media ethics and fair work — that’s shown me how these conversations often raise a lot of questions. The lofty quote above comes from the Society of Professional Journalists’ Code of Ethics, which guides and motivates my work. But to help you understand how I approach such ethics in practice, here are a few specific themes that are especially key to what I do. 🏳️‍⚧️

I occasionally lecture on or am interviewed about elements of media ethics and fair work — that’s shown me how these conversations often raise a lot of questions. The lofty quote above comes from the Society of Professional Journalists’ Code of Ethics, which guides and motivates my work. But to help you understand how I approach such ethics in practice, here are a few specific themes that are especially key to what I do. 🏳️‍⚧️

*I occasionally lecture on or am interviewed about elements of media ethics and fair work — that’s shown me how these conversations often raise a lot of questions. The lofty quote above comes from the Society of Professional Journalists’ Code of Ethics, which guides and motivates my work. But to help you understand how I approach such ethics in practice, here are a few specific themes that are especially key to what I do. 🏳️‍⚧️

In everything, minimize harm

No freebies, no discounts

Advocate for fair work

Consulting and volunteering

Fact check diligently

Open to civic discourse

In everything, minimize harm

No freebies, no discounts

Advocate for fair work

Consulting and volunteering

Fact check diligently

Open to civic discourse

SERVICES

SERVICES

SERVICES

SERVICES

SERVICES

✦ SERVING CONTENT STRATEGY + ⅓ VOICEY JOURNALISM + ⅓ ARCHIVAL GIFs

✦ SERVING CONTENT STRATEGY + ⅓ VOICEY JOURNALISM + ⅓ ARCHIVAL GIFs

✦ SERVING CONTENT STRATEGY + ⅓ VOICEY JOURNALISM + ⅓ ARCHIVAL GIFs

HOW YOU CAN WORK WITH ME
($, £, etc.)

Editors and publishers, you might commission me to write a new column or newsletter; carefully report deep-dive features and trend pieces; and edit attention-worthy themed packages.


Brands and agencies, let's nail your messaging, content strategies and digital copywriting. You bring the challenge. I'll bring the editorial expertise; critical point of view on trends; and cool, conversational copy.


Fellow journalists, I'm happy to speak with you when it's about my work or experience. I've been quoted/featured in the Columbia Journalism Review, Vox, Mic, LinkedIn trending news, appeared live on Bloomberg TV, and more.


Event organizers, I'll occasionally speak on relevant panels. And I can help curate public or internal company panels (e.g., as I've done previously for the New York Times) as well as moderate discussions on topics relevant to my editorial or consulting work.

TRAVEL + TRENDS

Travel reporting 🏕️

Trend consulting 🧭

Copywriting 📝

Destination research 🕵🏻‍♀️

LGBTQ+ travel 🏳️‍🌈

Editorial + copy direction

Feature reporting 📰

Editorial strategy 💡

Content planning 🏗️

Editorial newsletters 📧

Editorial positioning 📍

Digital copywriting 🧑🏼‍💻

UX + CONTENT STRATEGY

Content strategy 📈

UX writing 📱

Content architecture 📐

Messaging 💬

Verbal branding 🗣️

UX + CONTENT
STRATEGY

Content strategy 📈

Content strategy 📈

Content strategy 📈

UX writing 📱

UX writing 📱

UX writing 📱

Content architecture 📐